Becoming a Pledge signatory signals to clients and suppliers that:

• You are a good business to work with
• Maintaining good business relationships, and dealing with problems early and amicably, are keystones of your day-to-day commercial operations.
• Your business is fully committed to delivering value for money and working collaboratively to ensure projects are delivered on time, on budget and on par.

Conflict Avoidance Pledge (rics.org)